This month, Washington Graphics LLC printed a unique set of A-board signs for PCC Natural Markets.
The retailer wanted to advertise different daily specials on one A-board without having to print multiple signs. As you can see from the pictures below, a black piece of sintra that could be placed into their A-board frame and written on with a special marker was the perfect solution.
Sintra is a smooth, lightweight, yet rigid board with a low-gloss, matte finish. It is very durable and resistant to moisture and many chemicals.
Washington Graphics LLC screen printed very faint grey lines on the sintra boards to help PCC employees write in a straight line. Each location can now advertise their daily specials quickly and efficiently and with a welcoming, homemade touch that only handwriting can provide.
On the other side of the A-board, signs were printed highlighting a variety of fresh-made products that individual retail locations provide, such as freshly prepared sushi, pizza by the slice, or hot breakfast to go. Utilizing both sides of the A-board to advertise different products is a perfect, cost-effective idea!
PCC Natural Markets has a long history as a local Seattle establishment. The grocer was founded in 1953 when it began as a food-buying club of 15 families. Today, PCC has grown to be the largest food retail co-operative in the United States!
The retailer has nine locations in the Puget Sound area and is owned by almost 45,000 members. PCC is first and foremost committed to the superior quality of their food, and local food vendors that partner with PCC are directly accountable to the grocer’s staff. This ensures that only the highest quality food gets put on the shelves and onto your table.
Furthermore, PCC only partners with local organic farmers to bring their customers the freshest products available. The retailer also prides itself on showing customers how to create delectable recipes through classes taught by professional chefs through the PCC Cooks program.
PCC genuinely cares about the consumer as well, sharing nutrition issues that affect you and your family in their monthly newsletter called The Sound Consumer. The local grocer has also led the way in sustainability through the energy efficiency, waste management, and air quality of their stores. In fact, PCC even won the 2009 Green Washington Award in the retail category!
A-board signs such as these are the ideal way to inexpensively and effectively advertise for a business, event, restaurant, or exhibition. Sidewalk advertising ensures the customers can locate your business – clients can’t buy what they can’t see! Also, A-frame signs are the perfect way to direct traffic to a booth or display in crowded environments such as a trade show or farmer’s market.
Furthermore, what better way to use unsightly sidewalk space than to put an eye-catching sign with your logo on it! Passersby will be sure to notice your establishment first and over neighboring competition.
Another reason these signs are so effective is because of their portability. Take advantage of their mobility and experiment with their positioning to attract the greatest attention from both foot traffic and commuters.
Washington Graphics LLC has the capabilities to customize your A-board to meet your business’s needs. Whether you prefer bright graphics, simple lettering, or even a brochure pocket to offer your customers additional information, we would love to help you take your marketing to a new level!
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